The idea for this video was to use the theme of silhouettes, in order to protect the identity of the artist’s 9 year old son who features in the track.
I directed the shoot with all the artists (Inja, Yvonne and The Secretary General) in the YouTube Studios in London, and then creatively combined this with drone footage shot in various abandoned places in Asia. The reason for this drone footage is because the visual theme for the whole album is based upon stunning photographs taken in abandoned places in Asia, and the album comes with a photo book! Other videos produced for the album also feature similar drone footage, so this visual theme creates synergy between all promotional material for the entire campaign.
This video was also shown in the Ray Dolby Cinema in Soho, as part of a private listening party to hear the album in its entirety (and in Dolby Atmos!) before being released publicly.
Shot: September 2019 – Released: October 2019